The branding for Stimi, a natural, clean energy shot is designed to keep users sharp, uplifted, and rejuvenated throughout the day. The identity reflects the clean, easy, uplifting, and collaborative nature of their product.

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I crafted a visual identity that exuded energy, freshness, and vitality. The color palette consisted of vibrant, clean tones evoking a sense of freshness and natural energy. Clean, modern typography was used to communicate simplicity and clarity, while playful yet professional graphics added an uplifting touch to the brand. 

 

The tone was carefully tailored to resonate with Stimi's target audience – busy individuals seeking a natural energy boost to fuel their day. Whether it was the packaging for the energy shots themselves or promotional materials for online and offline channels, every element was crafted with the user experience in mind.

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The decision to offer Stimi in sets of three for Morning, Daytime, and Night use was reflected in the packaging design, with each variant featuring its own distinct color scheme and imagery to differentiate them while maintaining cohesiveness as part of the overall brand. This project was an opportunity to bring Stimi's vision to life through design, creating a brand identity that not only stands out in a crowded market but also resonates with consumers on a personal level, inspiring them to embrace clean, natural energy for a more fulfilling and energized lifestyle.