The brand identity and redevelopment for Copper Wire & Cable Co., headquartered in Houston, TX, marks a significant evolution for the company. Formerly specializing in the solar industry, the company is expanding its services to cater to all energy sectors while maintaining a strong focus on copper products. The revitalized identity centers on showcasing American-made, high-quality wire and cable, leveraging the intricate, robust, and state-of-the-art properties of copper.

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The brand identity was guided by the desire to portray a modern, luxurious, and timeless aesthetic that sets Copper Wire & Cable Co. apart from its competitors. The design narrative draws inspiration from the inherent strength and versatility of copper materials, infusing the brand with a sense of sophistication and exclusivity. We aimed for a modern, luxurious, and timeless feel to set the brand apart from competitors and appeal to clients seeking high-end solutions.

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The logo embodies quality and innovation, featuring precise lines, copper accents, and an inconspicuous icon, reflecting meticulous attention to detail. A refined color palette of deep copper tones and muted greys conveys luxury, complemented by sleek typography and graphics. The result is a confident and elegant brand poised to attract discerning clients in the wire and cable industry.