I’m Holly Sproull, a graphic designer and creative manager born in Birmingham, AL, now creating in Austin, TX. With over six years of experience, I’m passionately obsessed with the creative process and view design as a vibrant language and powerful storytelling tool, where no idea is too offbeat to manifest and execute.

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My specializations encompass branding, event design, digital campaigns, and packaging. These areas allow me to blend creativity with strategic thinking, delivering impactful visuals that resonate with audiences and drive engagement. I thrive on training creative teams and facilitating brainstorming sessions, firmly believing that the most innovative ideas emerge from collaboration and diverse perspectives.

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In my current role as Senior Creative Manager for Transwestern, I led a team of nine designers and marketing professionals, developing pitch presentations that assisted to secure over $150M in new business for the Central Texas Region. My approach combines compelling design with deep market insights, helping clients win competitive bids and make lasting impressions.

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When I'm not designing, you can find me savoring a good cup of coffee, playing tennis, soaking up the outdoors, celebrating with friends, or immersed in music. I seek out art and beauty in everyday life, fueling my inspiration.

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Let’s connect! I’m eager to discuss new projects, creative ideas, or opportunities to bring visions to life. Each project ignites my passion, and I truly love the strategic process of creating for both established brands and small businesses