Passionately driven, fueling every endeavor. Contagiously optimistic, promoting perseverance.
An honest encourager, aiming to foster innovation in those around me.
Serving honest feedback with a side of giggles is my specialty —because great design flourishes when we don’t take ourselves too seriously.
I’m Holly Sproull, a graphic designer and creative manager born in Birmingham, AL, now creating in Austin, TX. With over 7 years of experience, I’m passionately obsessed with the creative process and view design as a vibrant language and powerful storytelling tool, where no idea is too offbeat to conceptualize and execute.
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My specializations encompass branding, event design, digital campaigns, and packaging. These areas allow me to blend creativity with strategic thinking, delivering impactful visuals that resonate with audiences and drive engagement. I thrive on training creative teams and facilitating brainstorming sessions, firmly believing that the most innovative ideas emerge from collaboration and diverse perspectives.
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In my current role as Senior Creative Manager for Transwestern, I led a team of nine designers and marketing professionals, developing pitch presentations that secures new business for the Central Texas Region. My approach combines compelling design with deep market insights, helping clients win competitive bids and make lasting impressions.
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When I'm not designing, you can find me sipping on a good cup of coffee, playing tennis, soaking up the sun with friends, or all things music. I seek out art and beauty in everyday life, fueling my daily inspirations!
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Let’s connect! I’m love discussing new projects, creative ideas, or opportunities to bring visions to life. Each project ignites my passion, and I truly love the strategic process of creating for both established brands and small businesses
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